Lord Sugar has ensured that 100% of proceeds will be sent to Great Ormond Street Hospital Charity (GOSH). To do this Lord Sugar has agreed to cover the cost of everything including the pen, postage and packaging himself. That means the full £10 will be sent to GOSH (Registered charity number 1160024).

Yes, the A-PEN-TICE may look and sound like formidable business tycoon Lord Alan Sugar but it is actually a working ballpoint pen it even has a cap too!

The A-PEN-TICE includes 2x LR44 button batteries, the life span on these batteries will vary dependant on frequency of use.

We’re sorry to hear that your pen isn’t working. Please remove the plastic film from the back of the head to activate the sound. If your pen still doesn’t appear to be working, please contact STYLIDEAS customer service at teamtom@stylideas.com.